Equity and Snow-Camp Unite to Bring Snowsports To Inner-City Youth

Equity and Snow-Camp Unite to Bring Snowsports To Inner-City Youth


For the past couple of years Equity have been an industry partner of Snow-Camp Charity, helping raise awareness, money and organising their annual residential ski trip.

Snow-Camp are the UK's only charity using a unique combination of skiing, snowboarding, education and vocational opportunities to support and empower inner-city young people. The charity plays a key role in motivating and inspiring young people from communities with high levels of deprivation, enabling them to gain qualifications and to develop key life-skills.

With London now experiencing a 10-year high in its murder rate, and more reports of organised crime driven by drugs and gang culture, it is now clearer than ever that earlier intervention and preventative work is needed to help the UK’s inner-city young people.

“Inner-city youth violence can stop. All It takes is getting young people out of a negative and dangerous environment and into a place where they have opportunities to realise their potential. Snow-Camp does exactly that. Imagine how many young lives can be saved with Snow-Camp’s help. I know mine was one of them” – Will Cunningham from Snow-Camp’s Apprenticeship Scheme

Equity's fundraising efforts

Over the past 18 months we have raised £1,800 with another £5,200 pledged so far for Snow-Camp. We are hoping to smash our target of raising £10,000 by next year.

This money has gone towards allowing 18 new young people to join Snow-Camp on one of their 2-day beginner programmes (First Tracks) this summer.

How have we managed to raise the money?

As an industry partner of the charity we have organised various fundraising efforts across the year to raise money for Snow-Camp.

With every ski quote, party leaders are given the option to include a donation to Snow-Camp when paying for their school ski trip.

In January, a couple of brave Equity employees took on the daunting challenge of running a half marathon in Les Deux Alpes during the middle of the night to raise money for Snow-Camp. The group braved -15°C temperatures, whilst at 2500m altitude, on treacherous snow and icy conditions, with an incline of over 700m (the equivalent of around two Empire State Buildings) and raised a total of £215 for the charity!

Later this year four Equity employees will be taking part in the Mont Ventoux Challenge, where they will take it in turns to cycle 620 miles from Ouistreham to Mont Ventoux in France – that’s almost the whole length of France! As well as raising money for Snow-Camp, part of the money raised will go to the British Heart Foundation and Cancer Research UK. If you would like to donate, please make a donation on our JustGiving page, it would be greatly apprecited! https://www.justgiving.com/fundraising/Equity-Mont-Ventoux 

In addition, in the Equity office we have recently set up a donation box, where employees can donate money in exchange for a book or DVD swap.

Where does the money go to?

The money raised for Snow-Camp will go towards various programmes, where inner-city young people will be able to take part in life-skills sessions through snowsports and work towards various awards and qualifications which are nationally recognised and have been developed by UK Governing Bodies for the British Association of Snowsports Instructors.

An overview of the Snow-Camp Programmes:


First Tracks – Starting off with a 2-day introduction to skiing and snowboarding with life-skills sessions focusing on independence, responsibility, confidence and self-esteem. Students gain an accredited Snow Life Award at the end of the two-days. During First Tracks students will meet other youth groups and young people from across their city, addressing territorial bias and gang culture.

Graduate – After getting an initial taste for snowsports, the young people will take part in 6 weekends of snowsports training with life-skills sessions focusing on vocational opportunities within the ski industry and presentations from industry representatives. Students will then gain an ASDAN Level 1 qualification in Sports and Fitness upon completion of the course.

Excel – They will then progress onto 10 weeks of advanced snowsports training and assessment by Snowsport England/Scotland including 20 hours shadowing during a weeklong residential ski trip to the Alps. Students will also receive a Snowsport England/Scotland Instructor Level 1 qualification and their First Aid and Safeguarding Certificates.

Apprenticeship - 8 hardworking young graduates of Excel are provided with full time employment for 1 year at Snow-Camp, which incorporates placements with snowsports industry partners alongside an NVQ in Activity Leadership and a BASI Level 1 Instructor qualification.

Youth Forum – Young people attending Snow-Camp are invited to join the Youth Forum, which is a monthly meeting in each region, enabling the enrolees to continue to have a safe and supportive network once they complete their programme journey.

Residential Week with the help of Equity

As well as raising money, we also help organise Snow-Camp’s residential ski trip. Towards the end of the Excel programme, enrolees will embark on a residential trip to the Alps. Shadowing instructors and gaining valuable mountain experience, for many it’s their first time abroad and off of the dry slopes. The week long residential provides real-life experience for young people enabling them to recognise that they have the ability to start a career in the snowsports industry and beyond; giving them an increased sense of confidence in their own skiing or snowboarding technique, along with a deeper knowledge of the coaching process ready for their final assessment days when they return to the UK.

Check out the video below of Snow-Camp’s recent residential to Montgenèvre and Claviere.


It’s a pleasure to work with Snow-Camp and we look forward to raising more money and seeing the benefits this charity brings to so many young people’s lives.

Donate to Snow-Camp: https://www.snow-camp.org.uk/donate/

Snow Camp Gallery